For ‘Lekker Gaan’, a young and energetic team of travel videographers, I created a fresh and appealing visual identity that emphasises the adventurous nature of the programme. The design elements, including logo and typography, were all chosen to portray the name ‘Lekker (happy colours) Gaan (travel, fast shapes)’. The style matches the young target audience and the energetic feel of the programme, and is designed to be easily applicable across different platforms. Because these days, of course, you don't just post on Youtube, but also Instagram, TikTok, etc.